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Lookbook: HiteJinro Capsule Collection

May 17, 2021
Angella Choe
Peep the lookbook for our 2021 collaboration with HiteJinro!

We partnered with HiteJinro to release a capsule collection of two unique sandals. The collaboration comes together through our shared Asian heritage.

HiteJinro is one of the most influential distilleries in Korea, and we are an Asian American owned business run by an Indonesian/Taiwanese/Filipino trio. We wanted to use this collaboration to educate and share more about the experiences of the Asian diaspora.

The lookbook imagery of this collection is inspired by the American alcohol adverts of the 1970s and 1980s. The pair of companies decided to take an approach of recreating such nostalgic scenes in Americana with a cast of people of color.